移动购物:步行如何影响移动购物表现

Q3 Business, Management and Accounting

International Journal of Electronic Marketing and Retailing Pub Date : 2018-10-01 DOI:10.1504/IJEMR.2018.094985

Sarah M. Stanley, Cassandra C. Elrod, Nathan W. Twyman, Cui Zou

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引用次数: 2

摘要

随着移动设备的使用和功能的增长，移动商务市场也在持续增长，变得更加复杂。然而，探索使用移动设备的移动商务结果的研究传统上是在固定环境中进行的。这项探索性研究旨在研究移动设备在固定环境和步行环境中的使用对移动商务的影响。跑步机被用来在使用移动设备的同时复制移动购物，然后将结果与在移动设备上以固定方式完成的相同任务进行比较。结果表明，边走路边购物会增加完成购物任务所需的时间，但不会增加购买相关产品的金额。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Shopping on the go: how walking influences mobile shopping performance

Given the growth in use and capabilities of mobile devices, the mobile commerce (m-commerce) market is also continuing to grow and become more sophisticated. Studies exploring the results of m-commerce using mobile devices, however, have traditionally been done in a stationary setting. This exploratory study seeks to examine how m-commerce is impacted by the use of mobile devices in a stationary versus a walking setting. Treadmill desks were used to replicate mobile shopping while using mobile devices and then compared the results with the same task completed on mobile devices in a stationary manner. Results indicate that shopping while walking increases the time it takes to complete the shopping task but not the dollar amount spent for the product in question.

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来源期刊

International Journal of Electronic Marketing and Retailing Business, Management and Accounting-Business and International Management

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： The IJEMR is a scholarly and refereed journal that provides an authoritative source of information for scholars, academicians, and professionals in the fields of electronic marketing and retailing. The journal promotes the advancement, understanding, and practice of electronic marketing and retailing. Manuscripts offering theoretical, conceptual, and practical contributions are encouraged.