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{"title":"新冠肺炎疫情后泰国旅游经营者业务指南","authors":"Thanapa Chouykaew, Sudji Jirojkul","doi":"10.17512/pjms.2022.26.2.06","DOIUrl":null,"url":null,"abstract":"In this qualitative study, data were gathered from tour operator managers, supervisors and administrative staff in Thailand to survey the impact of COVID-19, and adaptation after the crisis for tour operators in Thailand was also collected using in-depth interviews. The study also used a 7Ps Marketing Mix analysis, Crisis Management, and adaptation for tour operator businesses to survive after the COVID-19 crisis. According to the study, 7Ps Marketing Mix is recommended to offer more tailor-made tour programs to attract a new generation of tourists and new services to satisfy a variety of customer needs because manager's perceptions of changing tourist behavior are directly to use of information systems and technology to pull in a new generation of tourists. Tour operating companies must adopt policies and action plans for a successful post-COVID-19 recovery and the company's ability to continue surviving than competing with other companies. © 2022, Czestochowa University of Technology. All rights reserved.","PeriodicalId":46611,"journal":{"name":"Polish Journal of Management Studies","volume":" ","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"GUIDELINE FOR TOUR OPERATOR BUSINESSES AFTER THE COVID-19 IN THE CONTEXT OF THAILAND\",\"authors\":\"Thanapa Chouykaew, Sudji Jirojkul\",\"doi\":\"10.17512/pjms.2022.26.2.06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this qualitative study, data were gathered from tour operator managers, supervisors and administrative staff in Thailand to survey the impact of COVID-19, and adaptation after the crisis for tour operators in Thailand was also collected using in-depth interviews. The study also used a 7Ps Marketing Mix analysis, Crisis Management, and adaptation for tour operator businesses to survive after the COVID-19 crisis. According to the study, 7Ps Marketing Mix is recommended to offer more tailor-made tour programs to attract a new generation of tourists and new services to satisfy a variety of customer needs because manager's perceptions of changing tourist behavior are directly to use of information systems and technology to pull in a new generation of tourists. Tour operating companies must adopt policies and action plans for a successful post-COVID-19 recovery and the company's ability to continue surviving than competing with other companies. © 2022, Czestochowa University of Technology. All rights reserved.\",\"PeriodicalId\":46611,\"journal\":{\"name\":\"Polish Journal of Management Studies\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Polish Journal of Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17512/pjms.2022.26.2.06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Polish Journal of Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17512/pjms.2022.26.2.06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
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GUIDELINE FOR TOUR OPERATOR BUSINESSES AFTER THE COVID-19 IN THE CONTEXT OF THAILAND
In this qualitative study, data were gathered from tour operator managers, supervisors and administrative staff in Thailand to survey the impact of COVID-19, and adaptation after the crisis for tour operators in Thailand was also collected using in-depth interviews. The study also used a 7Ps Marketing Mix analysis, Crisis Management, and adaptation for tour operator businesses to survive after the COVID-19 crisis. According to the study, 7Ps Marketing Mix is recommended to offer more tailor-made tour programs to attract a new generation of tourists and new services to satisfy a variety of customer needs because manager's perceptions of changing tourist behavior are directly to use of information systems and technology to pull in a new generation of tourists. Tour operating companies must adopt policies and action plans for a successful post-COVID-19 recovery and the company's ability to continue surviving than competing with other companies. © 2022, Czestochowa University of Technology. All rights reserved.