Counting Kisses at the Movies: The Screen Kiss and the Cinematic Experience in Egypt

Abstract In this article, I use the 1969 Egyptian film Abi fawq al-Shagara and the motif of the kiss as a launch pad to explore broader cinematic experiences and cultures in 1960s Egypt and beyond. I argue that the deployment and debates around screen kisses not only represented wider conflicting and shifting impulses around questions of audience tastes, sexuality, and the role of the cinema, but became central motifs through which audiences experienced the movies. Inspired by a historical approach to the study of cinema, one in which media texts and audiences are central, this article shifts the gaze away from the screen to consider the public lens through which films were appreciated, the broader global media landscape in which they existed, and the tensions between audiences and critics. I bring popular magazines, audience reactions and memories, and wider international cultural trends into the frames of analysis not only to nuance our understanding of Egyptian cinematic cultures, but to shed light on an often-neglected component of Egyptian history of the 1960s; the fun, the pleasures, and the anxieties of a quickly changing cultural and leisure landscape, and the wider cultural mood that helped shape a generation's experiences of the cinema.