美国大学橄榄球碗比赛场馆的普通入场酒精供应:橄榄球项目特许收入和门票销售的时间差差异分析

IF 0.9 4区经济学 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Sport Finance Pub Date : 2022-08-01 DOI:10.32731/ijsf/173.082022.03

Stacey L. Brook

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引用次数: 0

摘要

从2012年到2018年，向足球碗细分体育场的法定年龄普通入场观众出售酒精饮料的大学比例增长了近150%。先前的研究使用一所大学的形式案例研究来检验酒精供应对收入的影响。通过使用NCAA会员财务报告系统涵盖2012年至2018年赛季的数据系统分析公立大学橄榄球项目特许权和门票收入，扩展了文献。使用差分时间差中差方法，允许普通酒精销售的大学在这段时间内使特许收入增加了大约35万美元或每个球迷1.15美元，但允许普通酒精销售对门票销售收入的影响在统计上并不显着。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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General Admission Alcohol Availability at American College Football Bowl Subdivision Stadiums: A Difference-in-Difference with Timing Variation Analysis of Football Program Concession Revenues and Ticket Sales

The percentage of universities selling alcohol to legally aged general admission spectators at football bowl subdivision stadiums increased by nearly 150% from 2012 to 2018. Previous research examines the effect of alcohol availability on revenue using a pro forma case study for one university. The literature is extended by systematically analyzing public college football program concession and ticket revenues using data from the NCAA Membership Financial Reporting System covering the 2012 to 2018 seasons. Using a differential timing difference-in-difference methodology, universities allowing general admission alcohol sales causes concession revenues to increase by approximately $350,000 or $1.15 per fan during this time period, but allowing general admission alcohol sales does not have a statistically insignificant impact on ticket sales revenues.

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来源期刊

International Journal of Sport Finance HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

1.50

自引率

20.00%

发文量