Brendan T. Chen, C. Y. Lu, M. Chang, Chia Yun Joy Lin
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Motives for internships-airline ground crew as an example
ABSTRACT The purpose of this study is to understand the core values of students choosing to enter the airline ground crew internship. This study adopted the means-end chain theory and was conducted through one-on-one in-depth interviews with 40 students who were interns in the airline industry. The results showed that the two most important values of changing and enriching knowledge were self-growth and perceived achievement. The most significant motivational factors were the high aviation industry threshold, enhancement of skills, and self-growth. The results of this study could be provided to several universities to develop the basis for an airline industry internship program.
期刊介绍:
The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.