人人为我,我为人人:鼓励生态系统公民行为,加强雇主品牌

IF 2 4区 管理学 Q3 MANAGEMENT
Theresa Eriksson , Anna Näppä , Jeandri Robertson
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引用次数: 4

摘要

本研究探讨了如何通过采用商业生态系统的方法,鼓励和利用间接的社会交流,比如把爱传递出去的行为,来加强雇主品牌。这项工作是建立在现有文献和探索性访谈的基础上的,这些访谈来自寻求通过在商业生态系统中相互依赖地运营来加强雇主品牌的公司。本文提出了一个模型,该模型提出了间接社会交换如何在生态系统中发生,以及它对个人、企业和整个生态系统可能导致什么样的结果。就目前所能确定的而言,这是第一次将这些观点结合起来的研究。这项研究表明,对企业来说,采用以生态系统为中心的方法来打造雇主品牌是有价值的。研究结果强调,间接或广义的社会交换可以为单个企业提供价值,当它们形成一个相互依赖的合作者群体,而不仅仅是竞争对手。此外,本工作通过提出生态系统公民行为的观点,增加了与员工和合作伙伴角色外行为相关的文献。生态系统公民行为是发生在商业生态系统中的一种角色外行为,因此可以有利于参与公司的联合雇主品牌倡议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding

This research investigates how employer branding can be strengthened by taking a business ecosystem approach that encourages and leverages indirect social exchanges, such as the behaviour of paying it forward. This work is founded on extant literature and exploratory interviews with individuals from firms seeking to strengthen their employer brand by interdependently operating in a business ecosystem. A model is developed that proposes how indirect social exchanges can occur in an ecosystem, and what types of outcomes it can lead to for the individuals, firms and the ecosystem as a whole. As far as can be ascertained, this is the first study that combines these perspectives. The work suggests that there is value for firms in taking an ecosystem-focused approach to employer branding. The findings highlight that indirect or generalized social exchanges can provide value for individual firms when they form a group of interdependent collaborators rather than simply being competitors. Further, this work adds to the literature related to employee and partner extra-role behaviour by proposing the perspective of an Ecosystem Citizenship Behaviour. Ecosystem Citizenship Behaviour is an extra-role behaviour that occurs in the business ecosystem and as such can be beneficial for joint employer branding initiatives of participating firms.

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来源期刊
CiteScore
4.00
自引率
10.00%
发文量
36
审稿时长
71 days
期刊介绍: The Scandinavian Journal of Management (SJM) provides an international forum for innovative and carefully crafted research on different aspects of management. We promote dialogue and new thinking around theory and practice, based on conceptual creativity, reasoned reflexivity and contextual awareness. We have a passion for empirical inquiry. We promote constructive dialogue among researchers as well as between researchers and practitioners. We encourage new approaches to the study of management and we aim to foster new thinking around management theory and practice. We publish original empirical and theoretical material, which contributes to understanding management in private and public organizations. Full-length articles and book reviews form the core of the journal, but focused discussion-type texts (around 3.000-5.000 words), empirically or theoretically oriented, can also be considered for publication. The Scandinavian Journal of Management is open to different research approaches in terms of methodology and epistemology. We are open to different fields of management application, but narrow technical discussions relevant only to specific sub-fields will not be given priority.
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