Eyes on the Screen: Digital Interclass Coalitions against Crime in a Gentrifying Rural Town

According to the theories of social disorganization and collective efficacy, population heterogeneity contributes to the erosion of social ties and the increase in crime. I test that assumption through an in-person and digital ethnography in La Calera, a rural area in Colombia undergoing population change through gentrification and facing increasing burglaries, cattle theft, and other crimes. I argue that the use of social media in this socially mixed community for a common goal—safety—enables coalitions among residents that reach across social divisions. By participating in community meetings but especially through social media, residents monitor the area to look after homes and each other, highlighting feelings of “unity” and “cohesion” that strengthen social ties among them and the police despite the heterogeneity in class composition. This case examines when social organization can occur despite class polarization, even in a country with a long civil war history and high class inequality.