结果不确定性与电子竞技观众:以《守望先锋联赛》为例

IF 1.8 3区经济学 Q2 ECONOMICS

Journal of Sports Economics Pub Date : 2023-07-12 DOI:10.1177/15270025231187106

Taeyeon Oh, Seomgyun Lee, Hayley Jang

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引用次数: 0

摘要

结果不确定性假说（UOH）解释了职业体育赛事中体育迷的消费决定因素。然而，电子竞技领域的研究有限，UOH与电子竞技观众之间的关系尚不清楚。这项研究通过分析基于互联网的流媒体平台（Twitch）上电子竞技联盟的观众人数，检验了电子竞技中的UOH。我们测量了游戏内和事前预期的游戏不确定性，并估计了它们对实时观众数量的影响。结果表明，游戏内的不确定性显著影响观看人数，但事前预期的游戏不确定性没有影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Outcome Uncertainty and ESports Viewership: The Case of Overwatch League

The uncertainty of outcome hypothesis (UOH) explains the consumption determinants of sports fans in professional sporting events. However, only limited studies exist in the esports field, and the relationship between UOH and spectatorship in esports is still unclear. This study examined the UOH in esports by analyzing the number of viewers of an esports league on an internet-based streaming platform (Twitch). We measured within-game and ex-ante expected game uncertainty and estimated their effects on the number of real-time viewers. The results show that within-game uncertainty significantly impacts the number of viewers, but ex-ante expected game uncertainty did not.

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来源期刊

Journal of Sports Economics Multiple-

CiteScore

3.20

自引率

17.60%

发文量

期刊介绍： Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.