{"title":"增加对濒危物种的捐赠意愿:虚拟现实心理和技术因素中介作用的实证研究","authors":"Emi Moriuchi, Samantha Murdy","doi":"10.1002/mar.21650","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":" ","pages":""},"PeriodicalIF":8.9000,"publicationDate":"2022-02-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":"{\"title\":\"Increasing donation intentions toward endangered species: An empirical study on the mediating role of psychological and technological elements of VR\",\"authors\":\"Emi Moriuchi, Samantha Murdy\",\"doi\":\"10.1002/mar.21650\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":48373,\"journal\":{\"name\":\"Psychology & Marketing\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":8.9000,\"publicationDate\":\"2022-02-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"6\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Psychology & Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1002/mar.21650\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Psychology & Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/mar.21650","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
期刊介绍:
Psychology & Marketing (P&M) publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M serves practitioners and academicians in the fields of psychology and marketing and is an appropriate outlet for articles designed to be of interest, concern, and applied value to its audience of scholars and professionals. Manuscripts that use psychological theory to better understand the various aspects of the marketing of products and services are appropriate for submission.