An Imagined Worship: Localities and Creation of Representations in Contemporary Đạo Mẫu

The worship of the Four Palace [Tứ Phủ], recently named Đạo Mẫu [Mothers Godessess Religion] can be found in Vietnam and is mainly present in the Northern part of the country. After years of prohibition and stigmatization, this Four Palaces are inscribed as Intangible Cultural Heritage of the Unesco in December 2016. The worship and its possession ritual [ln đồng] were mostly analysed in Hanoi by Western and Vietnamese researchers. In this article, the author proposeses an analysis of the dynamics of the Four Palaces outside Hanoi, linked to the semantic transformation taking place within the worship. The importance of the locality and how specific places can create singular discourses about the deities, the mediums and the devotees are emphasized in this communication. The author demonstrates that the Đạo Mẫu community is imagined. Nevertheless, the author analyses how the locality can modify the representations and the perceptions of the spirits embodied by the medium, depending on the localisation of the speakers. This paper also highlighted the consequences of the heritagization on the vocabulary and the contemporary practices, and how it can change the ones that are considered unorthodox. In this analysis the author also mentions the significance of those discourses inside the social medias, mostly on Facebook, which is one of the contemporary challenges of the worship.