Ordinary Aesthetics and Ethics in the Haiku Poetry of Matsuo Bashō: A Wittgensteinian Perspective

Abstract This article explores how the notion of ordinary aesthetics can stem, as well as the one of ordinary ethics, from that revolution of the ordinary started by Wittgenstein and further developed by philosophers like Cavell and Diamond. The idea of ordinary ethics emphasizes the importance of everyday life and the particular details of our experiences. This concept can be extended to aesthetics, forming the basis of a modality of aesthetic appreciation that recognize values and importance in the details and nuances of everyday experience. One example of such ordinary aesthetics can be found in the haiku poetry of Bashō. Bashō’s poetry often focuses on the ordinary and mundane aspects of life, such as the changing of seasons, the sound of rain, or the sight of a bird in flight, but also on that lower world made of insects, rotten foliage, and excrements. Bashō conveys in poetry the core of Zen philosophy, emphasizing the interconnectedness of all things and the value of living in the present moment. This approach to aesthetics offers an alternative to more traditional modes of aesthetic appreciation, which tend to prioritize grandeur, spectacle, and formal perfection. Ultimately, the concept of ordinary aesthetics invites us to find the intrinsic importance in the simple things that surround us and to cultivate a deeper appreciation for the richness of our everyday lives.