影响虚拟服务用户体验的因素研究

IF 0.6 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

International Journal of Information Systems in the Service Sector Pub Date : 2022-01-01 DOI:10.4018/ijisss.313379

Youngkeun Choi

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引用次数: 1

摘要

本研究的重点是metabus如何吸引用户并鼓励他们购买。通过提出沉浸的概念作为提供深度和有意义的用户参与的不同方式，本研究开发了一个模型，探索沉浸的动机因素及其在解释用户使用转换中的作用。本次研究调查了国内352名使用metabus的用户，并使用AMOS 24对数据进行了分析。第一，享受、便利条件和自我效能感增加了用户的沉浸感。第二，用户的沉浸感增加了他们的持续使用意愿。第三，沉浸的动机因素中的便利条件和自我效能感通过沉浸增加了用户的持续使用意愿。最后，情感强度调节动机因素与沉浸感之间的关系。该研究结果通过关注以沉浸为特征的有意义的参与，为metabre研究做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Study on Factors Affecting the User Experience of Metaverse Service

This study focuses on how metabus engages users and encourages them to purchase. By proposing the concepts of immersion as different ways to provide deep and meaningful user engagement, this study develops a model that explores the motivation factors of immersion and its role in explaining a user to use metabus. This study surveys 352 users using metabus in Korea and analyzes the data using AMOS 24. First, enjoyment, facilitating conditions, and self-efficacy increase users' immersion. Second, users' immersion increases their continuous use intention. Third, facilitating conditions and self-efficacy among the motivation factors of immersion increase users' continuous use intention through their immersion. Finally, affect intensity moderates the relationship between motivation factors and immersion. The findings contribute to research on metabus by paying scholarly attention to meaningful engagement characterized by immersion.

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来源期刊

International Journal of Information Systems in the Service Sector COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

1.90

自引率

33.30%

发文量

期刊介绍： The International Journal of Information Systems in the Service Sector (IJISSS) provides a significant channel for practitioners and researchers (from both public and private areas of the service sector), software developers, and vendors to contribute and circulate ground-breaking work and shape future directions for research. IJISSS assists industrial professionals in applying various advanced information technologies. It explains the relationship between the advancement of the service sector and the evolution of information systems.