Καλημέρα, kalimera or kalhmera?

Although language attitudes are frequently investigated, how these attitudes change over time is studied less frequently, despite providing an interesting window into the link between attitudes and ideologies. Conducted some twenty years since the first studies on this topic, the current study provides an updated perspective into language attitudes toward the use of Roman-alphabeted Greek (henceforth, Greeklish) in emails and SMS messages exchanged between Greek native speakers. Adapting the matched guise methodology commonly used in language attitude research to visual stimuli, we collected data from 60 participants of different ages and genders. Overall, their attitudes toward Greeklish were markedly negative, confirming negative attitudes already expressed twenty years prior but also extending them. We propose that technological and demographic but also ideological factors underlie the negative attitudes toward Greeklish expressed by Greek native speakers today.