AMAMENTAÇÃO E CUIDADOS AO BEBÊ DURANTE A PANDEMIA DA COVID-19: como recursos multimídias podem ajudar

With the COVID-19 pandemic, the development of coping strategies to face the stress generated by the worldwide crisis of the new coronavirus became mandatory. Based on this, the purpose of this article is to analyze multimedia resources on video format for the digital platform Instagram as health education strategies to help puerperal women and their support networks during the COVID-19 pandemic. This is a descriptive methodological study based on the evaluation of content validity criterion by 21 postnatal judges, with an average age of 29.38 years. Most of them lived in the southeastern region of Brazil (n = 20) and had higher education (52.38%), followed by high school (38.09%). Content Validity Coefficients (CVC) ≥ 0.80 were adopted to validate language clarity, relevance, pertinence, and presentation of the videos. All CVC of the from the Series “Breastfeeding” were satisfactory between ≥ 0.85 and 1. With the exception of the 4th video (CVC ≥ 0.73) the videos from the Series “Neonatal Care” obtained CVC between ≥0,86 and 1. These results indicate that the target population considered the videos relevant, adequate, easy to understand and aesthetically pleasing. Accordingly, multimedia resources in video format can be considered a valid tool for the educational health proposal. Thus, the videos could help women during the postpartum period and their families to cope with the stress from the COVID-19 pandemic.