全球市场中的企业国际经验:一个系统的文献回顾和重新概念化

IF 4.9 2区 管理学 Q1 BUSINESS
Alireza Safargholi
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引用次数: 0

摘要

尽管企业级国际经验(IE)受到重视,但文献中缺乏对这一概念的全面和统一的概念化。这个问题需要有针对性的研究来调查IE,汇编其常见的概念化方法,并将现有文献与新的综合方法相结合。作者的目标是通过运用杜威的哲学来定义IE,回顾306篇高质量的文章来提取现有的概念方法,并将这些结果整合起来,提供一个新的概念化。本文支持将情境作为经验的生成器,并表明以前的方法主要关注IE的某些方面,而忽略了整个现象。新的IE概念化是一个七维结构,包括长度、广度、深度、强度、多样性、复杂性和回声。此外,作者还讨论了IE可以根据其起源(特定于进入模式、特定于国际营销或两者兼有)和地理范围(区域与全球)从六个层面进行分析。研究结果为旨在调查和探索经验知识和学习领域的学者和管理者提供了坚实的基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Firm International Experience in Global Markets: A Systematic Literature Review and Reconceptualization
Despite the prominence given to firm-level international experience (IE), there is a dearth of comprehensive and unified conceptualizations of this concept in the literature. This problem necessitates a targeted study to investigate IE, compile its common conceptualization methods, and integrate the existing literature with a new comprehensive approach. The author aims to achieve this by employing Dewey's philosophy to define IE, reviewing 306 high-quality articles to extract extant approaches to the concept, and integrating these results to provide a new conceptualization. This article supports situations as generators of experience and demonstrates that previous approaches primarily focus on only some aspects of IE, overlooking the phenomenon as a whole. The new IE conceptualization is a seven-dimensional construct that includes length, breadth, depth, intensity, diversity, complexity, and echo. Additionally, the author discusses that IE can be analyzed at six levels depending on its origin (entry mode specific, international marketing specific, or both) and geographical scope (regional vs. global). The results provide a robust foundation for scholars and managers aiming to investigate and explore the realm of experiential knowledge and learning.
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来源期刊
CiteScore
8.70
自引率
17.20%
发文量
28
期刊介绍: As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.
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