书评:Paula p雷斯·索布里诺，Jeannette Littlemore和Samantha Ford，《打开创意的包装:广告中形象沟通的力量》

IF 1.4 2区文学 Q2 COMMUNICATION

Discourse Studies Pub Date : 2022-12-19 DOI:10.1177/09579265221142977

Mingjian Xiang

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引用次数: 0

摘要

知识比原创;(2)把译者在翻译中留下的意识形态作为他们的指纹，通过话语的镜头去发现;(3)深化对以语言为工具的跨区域意识形态效应的理解;(4)进一步开展跨学科研究，探讨价值观是如何通过语言转换(翻译)进行沟通和表达的。如果我们按照本书的思路，对IATE中涉及更多未被充分代表的语言的文件进行进一步的翻译研究，相信会对翻译和话语研究等领域面临的更有希望的问题有所启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Book Review: Paula Pérez Sobrino, Jeannette Littlemore and Samantha Ford, Unpacking Creativity: The Power of Figurative Communication in Advertising

knowledge than the original; (2) regard the ideology left in translators’ renderings as their fingerprints that can be discovered through the lens of discourse; (3) deepen the understanding of effects of ideologies that go across zones through languages as the apparatus; (4) conduct further interdisciplinary research on how values are communicated and articulated through language transformation (translation). If we follow the line of thought in the book to do further translation studies on documents involving more under-represented languages on IATE, it is believed to shed light on more promising issues facing fields like translation and discourse studies.

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来源期刊

Discourse Studies COMMUNICATION-

CiteScore

3.30

自引率

5.60%

发文量

期刊介绍： Discourse Studies is a multidisciplinary peer-reviewed journal for the study of text and talk. Publishing outstanding work on the structures and strategies of written and spoken discourse, special attention is given to cross-disciplinary studies of text and talk in linguistics, anthropology, ethnomethodology, cognitive and social psychology, communication studies and law.