新冠肺炎期间消费者电子商务购买行为分析

IF 1.1 Q4 MANAGEMENT
Stefan Kral, Richard Fedorko, L. Štofejová, Mikuláš Kizák
{"title":"新冠肺炎期间消费者电子商务购买行为分析","authors":"Stefan Kral, Richard Fedorko, L. Štofejová, Mikuláš Kizák","doi":"10.17512/pjms.2022.26.1.09","DOIUrl":null,"url":null,"abstract":"Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to analyze the current state of online shopping behaviour of consumers in times of the COVID-19 pandemic. Data was collected using a questionnaire. The questionnaire examined selected factors affecting online shopping during the pandemic. A total of 546 respondents took part in the questionnaire survey. The results showed that respondents shopped online more often during the pandemic than they did before the pandemic. The findings also pointed to significant gender differences in terms of selected factors, specifically in the aspect of health, security, speed and time. It was found that women pay more attention to the aspects of health, speed and time, while for men, the security aspect proved to be the most important. The knowledge gained hereunder may help businesses determine marketing and business management strategies that could be implemented not only during the pandemic but also after the pandemic ends. © 2022, Czestochowa University of Technology. All rights reserved.","PeriodicalId":46611,"journal":{"name":"Polish Journal of Management Studies","volume":" ","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"AN ANALYTICAL VIEW OF CONSUMERS’ PURCHASING BEHAVIOUR IN TERMS OF E-COMMERCE DURING COVID-19\",\"authors\":\"Stefan Kral, Richard Fedorko, L. Štofejová, Mikuláš Kizák\",\"doi\":\"10.17512/pjms.2022.26.1.09\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to analyze the current state of online shopping behaviour of consumers in times of the COVID-19 pandemic. Data was collected using a questionnaire. The questionnaire examined selected factors affecting online shopping during the pandemic. A total of 546 respondents took part in the questionnaire survey. The results showed that respondents shopped online more often during the pandemic than they did before the pandemic. The findings also pointed to significant gender differences in terms of selected factors, specifically in the aspect of health, security, speed and time. It was found that women pay more attention to the aspects of health, speed and time, while for men, the security aspect proved to be the most important. The knowledge gained hereunder may help businesses determine marketing and business management strategies that could be implemented not only during the pandemic but also after the pandemic ends. © 2022, Czestochowa University of Technology. All rights reserved.\",\"PeriodicalId\":46611,\"journal\":{\"name\":\"Polish Journal of Management Studies\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2022-12-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Polish Journal of Management Studies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17512/pjms.2022.26.1.09\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Polish Journal of Management Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17512/pjms.2022.26.1.09","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 3

摘要

由于其众多优势,很大程度上也因为新冠肺炎疫情,网上购物已成为消费者最简单、最方便的购物方式。本文的主要目标是分析COVID-19大流行时期消费者在线购物行为的现状。通过问卷调查收集数据。该问卷调查了疫情期间影响网上购物的选定因素。共有546名受访者参与了问卷调查。结果显示,受访者在疫情期间比疫情前更频繁地在网上购物。调查结果还指出,在选定的因素方面,特别是在健康、安全、速度和时间方面,存在显著的性别差异。研究发现,女性更关注健康、速度和时间方面,而对于男性来说,安全方面被证明是最重要的。在此获得的知识可以帮助企业确定营销和企业管理战略,这些战略不仅可以在大流行期间实施,而且可以在大流行结束后实施。©2022,切斯托霍瓦理工大学。版权所有。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
AN ANALYTICAL VIEW OF CONSUMERS’ PURCHASING BEHAVIOUR IN TERMS OF E-COMMERCE DURING COVID-19
Due to its numerous advantages, and largely also because of the COVID-19 pandemic, online shopping has become the easiest and most convenient way for consumers to shop. The main goal of the paper is to analyze the current state of online shopping behaviour of consumers in times of the COVID-19 pandemic. Data was collected using a questionnaire. The questionnaire examined selected factors affecting online shopping during the pandemic. A total of 546 respondents took part in the questionnaire survey. The results showed that respondents shopped online more often during the pandemic than they did before the pandemic. The findings also pointed to significant gender differences in terms of selected factors, specifically in the aspect of health, security, speed and time. It was found that women pay more attention to the aspects of health, speed and time, while for men, the security aspect proved to be the most important. The knowledge gained hereunder may help businesses determine marketing and business management strategies that could be implemented not only during the pandemic but also after the pandemic ends. © 2022, Czestochowa University of Technology. All rights reserved.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
3.30
自引率
6.70%
发文量
0
期刊介绍: The journal is edited by international management practitioners and academicians. It is a double blind peer reviewed international academic journal that publishes scientific research papers from various disciplines related to Management.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信