技术发展对运输企业营销战略的影响(以立陶宛为例)

Q2 Business, Management and Accounting

Business: Theory and Practice Pub Date : 2022-10-04 DOI:10.3846/btp.2022.16564

Margarita Išoraitė, A. Jarašūnienė, Kristina Vaičiūtė

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引用次数: 1

摘要

本文结合学术文献分析了运输企业技术开发对营销策略的影响，强调了技术开发工具的重要性。为了适应技术、经济和市场的变化，运输行业的企业必须进行技术开发。这篇文章介绍了专家认为意义重大的主要技术发展。提出了影响运输企业营销策略的最重要的技术开发工具。为了检验交通发展的工具，进行了定性分析，并采用了统计分析的方法。研究结果可用于运输企业的营销策略规划。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

THE IMPACT OF TECHNOLOGICAL DEVELOPMENT ON TRANSPORT ENTERPRISES’ MARKETING STRATEGY (LITHUANIAN EXAMPLE)

The article analyses the influence of technological development of transport enterprises on marketing strategies in the light of academic literature which highlights the importance of technological development tools. Technological development of enterprises in the transport sector is necessary in order to adapt to technological, economic, and market changes. The article presents major technological developments which are considered significant according experts. The most important technological development tools which influence marketing strategies of transport enterprises are presented. In order to examine the tools of transport development, a qualitative analysis was performed, and the method of statistical analysis was applied. The research results can be applied in planning marketing strategies of transport enterprises.

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来源期刊

Business: Theory and Practice Business, Management and Accounting-Strategy and Management

CiteScore

5.00

自引率

0.00%

发文量

审稿时长

8 weeks

期刊介绍： The journal "Business: Theory and Practice" is published from 2000. 1 vol (4 issues) per year are published. Articles in Lithuanian, English, German, Russian. The Journal has been included into database "ICONDA" and "Business Source Complete".