Gobernanza urbana: reflexiones a partir de los distritos económicos de la ciudad de Buenos Aires

The article analyses the implementation of the economic districts in the south of the city of Buenos Aires. From a qualitative approach, it studies the different modes of public intervention aimed to create the “business environment”, including tax benefits, investments in infrastructure, transportation, urban space and equipment; and the discursive framework put into play to transform the images and senses that bear upon these areas of the city. The article proposes a methodological crossover to render an account of the specific forms that public action assumes in the public-private articulation. In this way, it allows to provide content to more abstract theoretical categories, such as urban entrepreneurship and actually existing neoliberalism, and at the same time reflect on the processes of urban governance.