当我们教授数字战略时该教些什么?对新生领域的探索

IF 7.4 2区 管理学 Q1 BUSINESS
Katharina Cepa , Henri Schildt
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引用次数: 1

摘要

企业越来越多地通过创新地使用先进的信息技术(如人工智能)来追求竞争优势。管理教育必须为学生提供在这个日益数字化的商业环境中有效地、合乎道德地运作所需的技能和知识。然而,对于什么是数字战略,我们没有达成共识,更不用说应该如何教授这一主题了。为了推动数字战略这一新兴分支学科的发展,本文对这一新兴领域的教学进行了总结。我们对12个研究生模块和15个大规模在线开放课程(MOOCs)进行了归纳分析,以提供一个基于经验的框架。我们的分析将与数字战略相关的模块内容分为四个领域,由13个主题领域组成。我们进一步确定了数字战略模块通常遵循的五种不同的课程概况。本文对数字战略教学进行了探索,并为商学院和大学的数字战略教学提供了具体的指导方针,无论是作为一个独立的模块还是作为现有战略模块的一部分,这对战略管理学科做出了贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What to teach when we teach digital strategy? An exploration of the nascent field

Companies are increasingly pursuing competitive advantage through innovative use of advanced information technologies, such as artificial intelligence. Management education must prepare students with the skills and knowledge needed to function effectively and ethically in this increasingly digitalized business environment. Yet, we have no consensus on what constitutes digital strategy, let alone how the topic ought to be taught. To advance the emerging subdiscipline of digital strategy, this article takes stock of the teaching in this nascent domain. We conducted an inductive analysis of twelve postgraduate modules and fifteen massive open online courses (MOOCs) to provide an empirically grounded framework. Our analysis categorizes digital strategy-related module content into four domains, constituted by thirteen topic areas. We further identify five distinct course profiles that digital strategy modules typically follow. This article contributes to the strategic management discipline by providing an exploration of digital strategy teaching and offering concrete guidelines for teaching digital strategy in business schools and universities, either as a module on its own right or as part of an existing strategy module.

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来源期刊
CiteScore
13.00
自引率
7.10%
发文量
75
期刊介绍: Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.
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