巴基斯坦和芬兰可持续食品消费动机模式的比较：责任还是自力更生？

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-09-08 DOI:10.1080/08974438.2020.1816243

S. U. Rahman, H. Luomala

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引用次数: 16

摘要

摘要本研究探讨了巴基斯坦和芬兰的有机食品消费动机。它将这些发现与代表纵向集体主义和横向个人主义文化的生活目标联系起来，以便更全面地了解可持续消费的跨国差异。本研究采用了一种手段-末端链方法，在巴基斯坦使用了硬阶梯技术（n = 101）和芬兰（n = 193）来收集数据。关键的含义是，有机食品的选择动机在这些国家之间既有趋同也有分歧，文化塑造的生活目标可以用来丰富他们的解释，并在进一步的研究中推进理论建设。

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A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland: Duties or Self-Reliance?

Abstract This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a fuller understanding of cross-country variation in sustainable consumption. This study employs a means-end chain methodology, using a hard-laddering technique in Pakistan (n = 101) and Finland (n = 193) to collect the data. The key implications are that organic food choice motivations both converge and diverge between these countries and that culturally shaped life goals can be used to enrich their interpretation and advance theory building in further research.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.