A. Kyrychok, Tetiana Harbuza, N. Teslenko, O. Okhrimenko, V. Zalizniuk
{"title":"培训公务员在危机沟通环境下提升国家声誉","authors":"A. Kyrychok, Tetiana Harbuza, N. Teslenko, O. Okhrimenko, V. Zalizniuk","doi":"10.1177/01447394231191928","DOIUrl":null,"url":null,"abstract":"The purpose of the study was to identify how the updated refresher course influences the civil servants’ readiness to promote or restore the reputation of Ukraine in the setting of crisis communication. The study used qualitative methods and tools for baseline analysis of the currently delivered refresher courses for civil servants and quantitative methods for quasi-experimental research. It was found that there was a need for updating the curriculum to concentrate more on training civil servants in promoting the reputation of the country in the context of crisis communication. The main outcome of the intervention was the student-designed and presented projects. These were as follows: “Consolidation of the world through the “soft power” of the state,” “Transparency: See, Invest, Gain,” “Handwriting of Consolidation: Books and Journals,” “Welcome to Our Club,” “Great Citizens: Footprints in History,” “Fight Fakes: Learn how,” “From Heart to Heart via Facebook,” and “Did you ever know that …? You’ll be surprised!.” Using the researcher-designed awareness and readiness for promoting the nation’s reputation scale (ARPNRS), it was found that the updated refresher course for the civil servants improved the attendees’ brand management awareness and skills, crisis communication awareness, and skills, awareness, and skills in measuring a nation’s image and reputation, and motivational components. The ANCOVA test identified that there was a shift from knowledge readiness level (71.23%) to readiness-to-perform level (62.50%) in the participants of the updated course (EG). Further research is needed to identify the effectiveness of student-designed projects in real-life settings.","PeriodicalId":44241,"journal":{"name":"Teaching Public Administration","volume":" ","pages":""},"PeriodicalIF":1.1000,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Training civil servants in promoting the reputation of the country in the settings of crisis communication\",\"authors\":\"A. Kyrychok, Tetiana Harbuza, N. Teslenko, O. Okhrimenko, V. Zalizniuk\",\"doi\":\"10.1177/01447394231191928\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of the study was to identify how the updated refresher course influences the civil servants’ readiness to promote or restore the reputation of Ukraine in the setting of crisis communication. The study used qualitative methods and tools for baseline analysis of the currently delivered refresher courses for civil servants and quantitative methods for quasi-experimental research. It was found that there was a need for updating the curriculum to concentrate more on training civil servants in promoting the reputation of the country in the context of crisis communication. The main outcome of the intervention was the student-designed and presented projects. These were as follows: “Consolidation of the world through the “soft power” of the state,” “Transparency: See, Invest, Gain,” “Handwriting of Consolidation: Books and Journals,” “Welcome to Our Club,” “Great Citizens: Footprints in History,” “Fight Fakes: Learn how,” “From Heart to Heart via Facebook,” and “Did you ever know that …? You’ll be surprised!.” Using the researcher-designed awareness and readiness for promoting the nation’s reputation scale (ARPNRS), it was found that the updated refresher course for the civil servants improved the attendees’ brand management awareness and skills, crisis communication awareness, and skills, awareness, and skills in measuring a nation’s image and reputation, and motivational components. The ANCOVA test identified that there was a shift from knowledge readiness level (71.23%) to readiness-to-perform level (62.50%) in the participants of the updated course (EG). 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Training civil servants in promoting the reputation of the country in the settings of crisis communication
The purpose of the study was to identify how the updated refresher course influences the civil servants’ readiness to promote or restore the reputation of Ukraine in the setting of crisis communication. The study used qualitative methods and tools for baseline analysis of the currently delivered refresher courses for civil servants and quantitative methods for quasi-experimental research. It was found that there was a need for updating the curriculum to concentrate more on training civil servants in promoting the reputation of the country in the context of crisis communication. The main outcome of the intervention was the student-designed and presented projects. These were as follows: “Consolidation of the world through the “soft power” of the state,” “Transparency: See, Invest, Gain,” “Handwriting of Consolidation: Books and Journals,” “Welcome to Our Club,” “Great Citizens: Footprints in History,” “Fight Fakes: Learn how,” “From Heart to Heart via Facebook,” and “Did you ever know that …? You’ll be surprised!.” Using the researcher-designed awareness and readiness for promoting the nation’s reputation scale (ARPNRS), it was found that the updated refresher course for the civil servants improved the attendees’ brand management awareness and skills, crisis communication awareness, and skills, awareness, and skills in measuring a nation’s image and reputation, and motivational components. The ANCOVA test identified that there was a shift from knowledge readiness level (71.23%) to readiness-to-perform level (62.50%) in the participants of the updated course (EG). Further research is needed to identify the effectiveness of student-designed projects in real-life settings.
期刊介绍:
Teaching Public Administration (TPA) is a peer-reviewed journal, published three times a year, which focuses on teaching and learning in public sector management and organisations. TPA is committed to publishing papers which promote critical thinking about the practice and process of teaching and learning as well as those which examine more theoretical and conceptual models of teaching and learning. It offers an international forum for the debate of a wide range of issues relating to how skills and knowledge are transmitted and acquired within public sector/not for profit organisations. The Editors welcome papers which draw upon multi-disciplinary ways of thinking and working and, in particular, we are interested in the following themes/issues: Learning from international practice and experience; Curriculum design and development across all levels from pre-degree to post graduate including professional development; Professional and Taught Doctoral Programmes; Reflective Practice and the role of the Reflective Practitioner; Co-production and co-construction of the curriculum; Developments within the ‘Public Administration’ discipline; Reviews of literature and policy statements.