营销与教育:远程教育的发展方向

N. Lysytsia, Yuliya Byelikova, M. Martynenko, T. Prytychenko
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引用次数: 1

摘要

DL),这在乌克兰高等教育领域引发了一场前所未有的实验,需要进行科学分析。这项工作的目的是通过对学生对DL的满意度/不满意度的营销研究,确定高等教育机构DL发展的可能潜在方向。研究中采用了调查法。营销研究的结果(对学生的在线调查)(哈尔科夫,2020,n=316)使作者能够确定学生对DL的满意和不满意因素。学生们认为DL满意度的最重要因素如下:能力发展、自组织、纪律、自我激励、责任感、作为教育过程参与者的积极地位、舒适度。学生期望讲座能确保师生沟通过程的改善;教育方法的灵活性;利用互动工具和不断变化的活动来保持学生对学习过程的关注、兴趣、专注。后者将最大限度地让学生参与培训期间的活动;提高数字化能力。学生们的期望是:与全日制面授教育相比,DL平台的灵活性;创建远程模式下的教育过程“地图”。值得注意的是,市场调查(在线调查)的结果表明了学生对DL的满意和不满意因素。这些信息被认为是确定高等教育机构DL发展可能的潜在方向的论据。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Marketing and education: directions of distance learning development
DL), which has resulted in an unprecedented experiment in the sphere of higher education in Ukraine that requires scientific analysis. The aim of the work was to identify the possible potential directions of DL development in institutions of higher education as a result of marketing research of satisfaction/dissatisfaction of students with DL. The survey method was used in the study. The results of marketing research (an online survey of students) (Kharkiv, 2020, n = 316) allowed the authors to identify the factors of satisfaction and dissatisfaction of students with DL. Students considered the most important factors of satisfaction with DL as follows: development of competencies, self-organization, discipline, self-motivation, responsibility, taking an active position as participants of the educational process, comfort. Students expect that lectures secure improvement of teacher-student communication process; flexibility of educational approaches; use of interactive tools and constant change of activities to maintain the attention, interest, concentration of students on studying process. The latter will maximize students’ involvement in activities during training; improvement of digital competencies. The students` expectations are: flexibility of the DL platforms compared to full-time in-person education; creation of the “map” of the educational process in a distance mode. It is noted that the results of marketing research (the online survey) demonstrated the factors of satisfaction and dissatisfaction of students with DL. This information was considered as the arguments for identifying the possible potential directions of DL development in higher education institutions.
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