Family Influence and Environmental Proactiveness of Family Firms in China: A Mixed Gamble Perspective

ABSTRACT Built upon the mixed gamble perspective, we used a recent survey on Chinese family firms (FFs) and found that increased family influence lowers Chinese FF environmental proactiveness, as they show a peculiar tendency to take a financial view rather than a socioemotional wealth view. Moreover, we found that increased resource endowment attenuates this tendency, whereas provincial marketization strengthens it. However, entrepreneur reputation does not have a significant moderating effect. Overall, the study enriches an understanding of environmental proactiveness for FFs, organizational heterogeneity, and institutional differences. It also introduces new elements into the mixed gamble framework. 摘要 基于混合博弈模型的理论视角，我们通过对一份最新的中国家族企业调查问卷进行分析，发现这些家族企业普遍倾向于更关注金钱财富而非社会情感财富，因而随着家族影响力的增加，其企业的环保积极性反而降低。此外，我们也发现企业资源禀赋的增加会削弱上述关系，而省级市场化程度会加强上述关系。但是，企业主的个人声誉不显著影响上述关系。综合来看，本研究丰富了家族企业环保积极性的研究，强调了组织的异质性及制度环境的差异性，同时为混合博弈模型注入了新的理论要素。