酒店业的可持续性、竞争优势和绩效:一种协同关系

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Jorge Pereira‐Moliner, María D. López‐Gamero, X. Font, José F. Molina-Azorín, J. Tarí, Eva M. Pertusa-Ortega
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引用次数: 18

摘要

可持续性、竞争优势和绩效之间的关系在旅游业是一个没有结论性结果的话题。为了促进这场辩论,本研究的目的是:i)分析可持续性对成本和差异化竞争优势的影响;ii)研究可持续性与绩效之间可能的协同关系。使用感知和酒店特定的客观绩效测量,如入住率、日均房价(ADR)和每间可用客房收入(RevPAR),来检查所有关系。采用基于偏最小二乘的结构方程模型(PLS-SEM)对所有假设进行了检验。数据来自西班牙的三星级、四星级和五星级酒店。结果表明,可持续性对成本和差异化优势、感知性能、ADR和RevPAR产生了积极而显著的影响。此外,具有这三个绩效变量且其值高于中位数的酒店在可持续性和绩效之间存在显著关系。因此,有证据表明酒店业存在协同可持续发展绩效关系。因此,本研究为酒店业中这些变量之间存在的密切关系提供了学术证据。这项研究工作分析了所有三个可持续发展支柱(经济、环境和社会可持续性),并指出了最能解释这三个可持续性支柱的实践,以便酒店经理能够优化其可持续管理。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Sustainability, Competitive Advantages and Performance in the Hotel Industry: A Synergistic Relationship
The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to the debate, the purpose of this study is i) to analyze the influence of sustainability on cost and differentiation competitive advantages and ii) to examine the possible synergistic relationship between sustainability and performance. Perceptual as well as hotel-specific objective performance measurements are used, such as occupancy rate, average daily rate (ADR), and revenues per available room (RevPAR), to examine all the relationships. Structural equation models based on Partial Least Squares (PLS-SEM) are applied to test all the hypotheses. Data is collected from 3-, 4- and 5-star hotels in Spain. The results show that sustainability positively and significantly influences cost and differentiation advantages, perceptual performance, ADR, and RevPAR. In addition, those hotels with these three performance variables whose values are above the median obtain a significant relationship between sustainability and performance. Consequently, there is evidence of a synergistic sustainability-performance relationship in the hotel industry. Therefore, this study offers academic evidence on the strong relationships that exist between these variables in the hotel industry. This research work analyses all three sustainability pillars (economic, environmental, and social sustainability), and the practices that best explain each of the three sustainability pillars are indicated so that hotel managers can optimize their sustainable management.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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