Implicit motives as the missing link between visionary leadership, approach and avoidance motivation, and vision pursuit

An unresolved question in visionary leadership research is, why must visions be high in imagery to cause affective reactions and be motivationally effective? Research in motivation psychology has shown that pictorial cues arouse implicit motives. Thus, pictorial cues from vision-induced imagery should arouse a follower’s implicit motives just like a real image. Hence, our fundamental proposition is that follower implicit motives and follower approach motivation serially mediate the relationship between leader vision and followers’ vision pursuit. We also examine the case of negative leader visions, with the central propositions that a negative leader vision arouses a follower’s implicit fear motives and that the follower’s implicit fear motives and follower avoidance motivation serially mediate the relationship between negative leader vision and the follower’s fear-related behaviors. Lastly, we assert that multiple implicit follower motives aroused by a multithematic leader vision exert additive as well as interaction effects on the follower’s vision pursuit. Plain Language Summary An unresolved question in leader vision research concerns why visions need to be high in imagery in order to elicit affective reactions in followers and be motivationally effective? Research in motivation psychology has shown that pictorial cues can arouse a person's implicit motives. It would thus be reasonable to expect that pictorial cues from leader vision-induced imagery arouse a follower's implicit motives just like a real image. Based on this reasoning, our key proposition is that follower implicit motives and follower approach motivation serially mediate the relationship between leader vision and followers' vision pursuit. We also integrate the special case of negative leader visions into our theorizing, with the central propositions that a negative leader vision arouses a follower's implicit fear motives, and that the follower's implicit fear motives and follower avoidance motivation serially mediate the relationship between negative leader vision and the follower's fear-related behaviors. Lastly, based on the distinction between mono- and multithematic visions, the latter of which with the potential to arouse more than one implicit motive simultaneously, we assert that multiple implicit follower motives aroused by a multithematic leader vision exert additive as well as interaction effects on the follower's vision pursuit.