什么因素影响消费者对海鲜特征的搜索和信任偏好?肯塔基州和南卡罗来纳州的实证分析

Q3 Business, Management and Accounting
English Ratliff, M. Vassalos, Wuyang Hu
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引用次数: 4

摘要

与对其他食品的偏好一致,消费者越来越关注和信任海鲜的一系列特征,如:环境影响和产品形式。本研究利用从在线调查中获得的数据集和多元有序概率公式来检验人口统计学特征、生活方式偏好和海鲜消费频率对选定海鲜属性偏好的影响。研究结果表明,影响消费者偏好的因素在不同的属性中有所不同。尽管一些人口统计变量对消费者对海鲜属性(而非价格)的偏好有统计学上的显著影响,但它们对野生捕捞、新鲜海鲜的偏好和可持续性对购买决策的影响的预测能力有限。此外,使用直销渠道的消费者对新鲜和野生捕捞的海鲜产品有更强的偏好。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What Factors Influence Consumer Preferences for Search and Credence Seafood Characteristics? an Empirical Analysis in Kentucky and South Carolina
Abstract Consistent with preferences for other food products, consumers increasingly care about a range of search and credence seafood characteristics such as: environmental effects and product form. This study utilized a dataset obtained from an online survey, and a Multivariate Ordered Probit formulation to examine the impact of: demographic characteristics, lifestyle preferences, and seafood consumption frequency on preferences for selected seafood attributes. The findings indicate that the factors influencing consumer preferences differ across the attributes examined. Although some demographic variables have a statistically significant effect on consumers’ preferences for seafood attributes other than price, their predictive power was limited regarding preferences for wild-caught, fresh seafood and the impact of sustainability on purchasing decisions. Furthermore, consumers who utilize direct marketing outlets have stronger preferences towards fresh and wild-caught seafood products.
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来源期刊
Journal of Agricultural and Food Industrial Organization
Journal of Agricultural and Food Industrial Organization Business, Management and Accounting-Business, Management and Accounting (all)
CiteScore
3.10
自引率
0.00%
发文量
9
期刊介绍: The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.
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