创意经济青年创新生态民族品牌战略(韩国经验)

A. Khvorostyanaya
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引用次数: 1

摘要

国家战略品牌是在全国范围内形成声誉和吸引投资的无可争辩的竞争优势。考虑到地缘政治转型,西方品牌的离开为国内民族品牌的创建和普及开辟了无限的战略机遇。这篇文章的主要目标是以韩国为例,确定创建国家品牌的最佳外国实践。针对K-pop文化现象和经验在战略发展和青年创新生态系统中对创意经济的支撑策略进行了分析。在确定的实践基础上,确立了国内民族创意经济品牌战略重点。本文以俄罗斯科学院外籍院士领导下发展起来的战略制定理论和方法论为基础,V.Kvint教授。韩国K-pop现象(创意经济发展的经验)的战略成功在一定程度上是由于刺激性的国家政策N而成为可能的——这种政策应该包括刺激创业和创新、减少立法障碍和改善技术领域的商业运营条件等问题,文化创意产业。韩国作为创意经济发展领军者的经验表明,韩国的经济和社会效率很高。形成的民族品牌不仅具有影响国内市场的力量,而且具有影响国外市场的力量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategizing of the creative economy youth innovation ecosystem national brands (South Korean experience)
National strategic brands are an indisputable competitive advantage for the reputation formation and attraction of investments within the whole country. Taking into account the geopolitical transformations, the departure of Western brands opens up unlimited strategic opportunities for the creation and popularization of domestic national brands.Main goal of the artickle is to identify the best foreign practice for creating a national brand on the South Korea example. In case of that K-pop cultural phenomenon and experience in the strategic development and the youth innovation ecosystem of the creative economy support strategic analysis is conducted. Based on the identified practice, a domestic national creative economy brand strategic priority was established. The article is based on the theory and methodology of strategizing developed under the scientific supervision of leadership of Foreign Member of the Russian Academy of Sciences, professor V.Kvint. The strategic success of the South Korean K-pop phenomenon (the experience of creative economy development) was partly made possible according to a stimulating state policyN — such a policy should include issues of stimulating entrepreneurship and innovation, reducing legislative barriers and improving the conditions for running business in the field of technology, cultural and creative industries. South Korea’s experience as a leader in the creative economy development expresses serious economic and social efficiency. The formed national brand has the power to influence not only the national market, but also the foreign one.
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