肯尼亚消费者为鸡肉福利属性付费的意愿

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-08-07 DOI:10.1080/08974438.2019.1673275

D. Otieno, S. Ogutu

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引用次数: 15

摘要

摘要本研究为发展中国家消费者对鸡肉福利属性的偏好提供了新的见解。此外，将鸡肉运输方法作为一种属性是对实证文献的有益贡献。采用随机参数logit模型对肯尼亚200名鸡肉消费者的选择实验调查数据进行了分析。消费者对使用认证运输、人道屠宰的鸡肉和福利标签有积极的偏好。然而，在鸡肉生产中使用抗生素存在负面偏好。相对于目前的鸡肉价格，消费者愿意为使用认证运输支付30%的溢价，为动物福利标签支付72%的溢价，人道屠宰支付135%的溢价，不使用生长激素支付236%的溢价以及为在密闭系统中饲养的鸡肉支付40%的溢价。

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Consumer willingness to pay for chicken welfare attributes in Kenya

Abstract This study provides new insights on consumer preferences for chicken welfare attributes in a developing country context. Further, the inclusion of chicken transportation methods as an attribute is a useful contribution to empirical literature. Choice experiment survey data from 200 chicken consumers in Kenya were analyzed using random parameter logit model. Consumers had a positive preference for use of certified transportation, humanely slaughtered chicken and welfare labeling. However, there was a negative preference for using antibiotics in chicken production. Relative to the current price of chicken meat, consumers were willing to pay a premium of 30% for use of certified transport, 72% for animal welfare labeling, 135% for humane slaughter, 236% for nonuse of growth hormones and 40% less for chicken reared in confined systems.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.