全球世界的福祉——国际营销研究的未来方向:一篇社论

IF 4.9 2区管理学 Q1 BUSINESS

Journal of International Marketing Pub Date : 2022-08-07 DOI:10.1177/1069031X221116580

A. Grinstein, Petra Riefler, K. Hewett

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引用次数: 1

摘要

在2020年底，即全球COVID大流行爆发的第一年，我们发布了关于全球福祉的论文征集。我们的潜在动机是在国际市场营销的背景下，诱导与福祉问题和重大社会挑战相关的研究进一步发展。这次呼吁非常成功地吸引了大量有趣、相关和严谨的手稿，使我们能够出版两期JIM特刊。首期特刊于2022年6月出版(第30卷第2期)，专题文章侧重于不同国家和背景下与COVID-19相关的福祉。在这第二期特刊中，我们介绍了与全球背景下更普遍的福祉主题相关的文章汇编，并讨论了这一领域未来的研究机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial

In late 2020, the first year of the global COVID pandemic outbreak, we issued a call for papers on well-being in a global world. Our underlying motivation was to induce further advancement of research relating to well-being issues and grand societal challenges in the context of international marketing. This call was more than successful in attracting interesting, relevant, and rigorous manuscripts in a number that allowed us to publish two JIM special issues. The first special issue appeared in June 2022 (Vol. 30, No. 2) and featured articles focusing on well-being relating to COVID-19 in different countries and contexts. In this second special issue, we present a compilation of articles relating to more general topics of well-being in a global context and discuss future research opportunities in this space.

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来源期刊

Journal of International Marketing BUSINESS-

CiteScore

8.70

自引率

17.20%

发文量

期刊介绍： As the globalization of markets continues at a rapid pace, business practitioners and educators alike face the challenge of staying current with the developments. Marketing managers require a source of new information and insights on international business events. International marketing educators require a forum for disseminating their thoughts and research findings. Journal of International Marketing(JIM) is an international, peer-reviewed journal dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing management are published each quarter.