关系投资模型在高校学生投入预测中的应用

Q2 Business, Management and Accounting

Journal of Relationship Marketing Pub Date : 2018-01-02 DOI:10.1080/15332667.2018.1440143

Z. Zainol, Rusliza Yahaya, Juliana Osman

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引用次数: 7

摘要

利用关系投资模型，本研究考察了满意度、关系投资维度和替代吸引力对学生承诺的影响，从而影响了学生对高等教育机构(HEIs)的参与。本研究采用实证、定量和演绎法。通过街道拦截系统抽样从250名学生样本中收集数据，并使用结构方程模型进行分析。研究结果显示，满意度和学生直接投资显著影响学生承诺，进而影响学生对高等学校的投入。虽然研究结果为高等教育机构设计有效的参与计划提供了指导，以确保其在竞争激烈的教育界的相关性，但这项研究受到几个因素的限制，需要在未来的研究中加以改进和复制。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Application of Relationship Investment Model in Predicting Student Engagement towards HEIs

ABSTRACT Using the Relationship Investment Model, this study examines the effects of satisfaction, relationship investment dimensions, and alternative attractiveness on student commitment and, consequently, on student engagement towards higher education institutions (HEIs). This research adopts the positivism, quantitative, and deductive approaches. Data were gathered from a sample of 250 students through the street-intercept systematic sampling and were analyzed using structural equation modelling. The findings reveal that satisfaction and student direct investment significantly affect student commitment, which in turn influences student engagement towards HEIs. While the findings provide guidance to HEIs in designing an effective engagement program that will ensure their relevance in the competitive educational world, this research is limited by several factors, which will require refinement and replication in future research.

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来源期刊

Journal of Relationship Marketing Business, Management and Accounting-Marketing

CiteScore

10.20

自引率

0.00%

发文量

期刊介绍： The Journal of Relationship Marketing is a quarterly journal that publishes peer-reviewed (double-blind) conceptual and empirical papers of original works that make serious contributions to the understanding and advancement of relationship and marketing theory, research, and practice. This academic journal is interdisciplinary and international in nature. Topics of interest (not limited to): Evolution and life cycle of RM; theoretical and methodological issues in RM; types of RM, networks and strategic alliances; internal communication, quality, trust, commitment, satisfaction, loyalty, and dissolution in RM; applications of RM in different disciplines and industries; international perspectives in RM; RM strategies in services economy, higher education, and e-commerce; RM, technology, and the Web; profitability and RM; case studies and best practices in RM. If you are interested in becoming an ad-hoc reviewer, please e-mail a brief statement indicating your area of expertise and interest along with a copy of your CV.