对食物的渴望增加了不健康食品的购买:一项对SNAP家庭的研究

IF 5.1 1区管理学 Q1 BUSINESS

Journal of Marketing Research Pub Date : 2023-03-23 DOI:10.1177/00222437231168339

Manoj. T. Thomas, Yu Ma, Dinesh K. Gauri

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引用次数: 0

摘要

对杂货店实际交易的分析显示，与食品安全家庭相比，参加美国政府补充营养援助计划（SNAP）的家庭购买了更多不健康的享乐食品。SNAP家庭购买了更多不健康的享乐食品，无论他们是使用政府资金还是现金支付购买费用。设计了三项后续的模拟杂货店购物研究，以了解SNAP家庭这种食品消费模式的潜在机制。SNAP家庭报告称，与粮食安全家庭相比，他们更渴望食物。更强烈的食物渴望与对享乐食物的不健康感知更低有关。总的来说，研究结果表明，对食物的渴望可以减少对不健康的看法，从而增加不健康食物的购买量。减少食物渴望对购物决策的影响的干预措施可能会减少不健康的消费。

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EXPRESS: Food Craving Increases Unhealthy Food Purchases: A Study of SNAP Households

Analysis of actual transactions in a grocery store show that households enrolled in U.S. government’s Supplementary Nutritional Assistance Program (SNAP) purchase more unhealthy hedonic food, compared to food secure households. SNAP households purchased more unhealthy hedonic food regardless of whether they used government funds or cash to pay for their purchases. Three follow-up simulated grocery shopping studies were designed to understand the mechanisms underlying this food consumption pattern by SNAP households. SNAP households, compared to food secure households, reported stronger food craving. Stronger food craving was associated with lower unhealthiness perception of hedonic food. Overall, the results suggest that food cravings can reduce perceptions of unhealthiness and thus increase unhealthy food purchases. Interventions that reduce the effect of food cravings on shopping decisions might reduce unhealthy consumption.

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来源期刊

Journal of Marketing Research BUSINESS-

CiteScore

10.30

自引率

6.60%

发文量

期刊介绍： JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.