Journal of Marketing Research

JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.

《Journal of Marketing Research》（JMR）是为那些需要走在专业前沿、掌握行业前沿信息的营销研究学者和实践者而写的。JMR 发表的文章代表了整个营销研究领域。编辑内容由领先学者组成的专家小组进行同行评审。文章涉及营销研究的概念、方法和应用，提出解决营销问题的新技术；基于实验、描述或分析技术的使用，为营销知识做出贡献；回顾和评论对研究行业及其实践有影响的相关领域的发展和概念。