企业家精神是否能促进地方农产品消费:基于消费价值理论的中介调节分析

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2022-02-09 DOI:10.1080/08974438.2022.2035882

Debarun Chakraborty, Mujahid J. Siddiqui, Aaliyah Siddiqui

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引用次数: 5

摘要

摘要本研究的目的是确定驱动当地企业家生产的农产品购买意愿的消费价值观，以及他们的创业精神如何调节价值观与购买意愿之间的相互作用。抽取428名AFP用户的样本来测试该模型，该模型包括三种消费价值观，其中信任作为中介，创业精神作为结构之间关系的调节因素。使用结构方程模型对该模型进行了测试。只有功能价值对信任有显著影响，而三种消费价值都对购买意愿有影响，信任也部分中介了消费价值与购买意愿的关系。企业家精神调节购买意愿与情感价值和信任的关系。本地企业家在AFP背景下产生的消费价值理论是本研究的独特之处。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Can Entrepreneurial Spirit Accelerate Local Agri-Food Consumption: A Mediation Moderation Analysis using Theory of Consumption Values

Abstract The purpose of this study is to identify the consumption values that drive the purchase intention of Agri-food products (AFP) produced by local entrepreneurs, and how their entrepreneurial spirit can moderate the interplay between values and purchase intention. A sample of 428 users of AFP was drawn to test the model comprising three consumption values with inclusion of trust as a mediator and entrepreneurial spirit as moderator of the relations between constructs. The model was tested using structural equation modeling. Only functional value has a significant influence on trust, whereas all three consumption values influence the purchase intention also trust partially mediated the relationship of consumption values and purchase intention. Entrepreneurial spirit moderates the association of purchase intention with emotional value and trust. The consumption value theory in the context of AFP produced by local entrepreneurs is unique to this study.

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.