接受和提供欧洲无偿和有偿合作消费资源的意愿

IF 1.8 Q3 BUSINESS
Filip Majetić, Rodrigo Perez-Vega
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引用次数: 0

摘要

本研究以计划行为理论(TPB)为基础,辅以自我决定理论(SDT),探讨了欧洲无偿和有偿合作消费(CC)中接受和提供资源意愿的决定因素。该研究在一个单一的研究模型中进行,通过评估(a) TPB结构反映参与CC的态度、参与的感知社会压力和参与所需的感知难度水平,以及(b)参与的环境、社会和经济动机的SDT结构的作用。通过在线问卷收集数据,采用结构方程模型分析结构关系。在无报酬和有报酬的CC中,消费意愿受到参与CC的社会压力和参与被认为是愉快的积极直接影响,受到参与所需的难度水平的消极影响,以及受到环境关注和社交性的积极间接影响。此外,环境问题只有在有报酬的情况下才对消费意愿产生积极的直接影响。在无报酬的CC中,提供的意愿受到参与愉快感的直接积极影响,而受到环境关注和社交性的间接影响。有报酬的行政协调会的资源供应不能用任何决定因素来解释。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Willingness to receive and provide resources in Europe's non-remunerated and remunerated collaborative consumption

Rooted in theory of planned behavior (TPB) supplemented with self-determination theory (SDT), this study explores determinants of willingness to receive and provide resources in Europe's non-remunerated and remunerated collaborative consumption (CC). The exploration was conducted within a single research model by assessing the role of (a) TPB constructs reflecting attitude towards participation in CC, perceived social pressure to engage, and perceived level of difficulty that engagement requires and (b) SDT constructs of environmental, social, and economic motives for participation. The data were collected through an online questionnaire, and the structural relationships were analyzed using structural equation modeling. Willingness to consume in non-remunerated and remunerated CC was positively directly influenced by social pressure to engage in CC and participation being perceived as pleasant, negatively by the level of difficulty that engagement requires, as well as positively indirectly influenced by environmental concern and sociability. Additionally, environmental concern had positive direct effect on willingness to consume only in the remunerated context. Willingness to provide in non-remunerated CC was positively directly influenced by perceiving participation as pleasant and indirectly by environmental concern and sociability. Resource provision in remunerated CC was not explained by any of the determinants.

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来源期刊
CiteScore
2.70
自引率
10.50%
发文量
42
期刊介绍: Business and Society Review addresses a wide range of ethical issues concerning the relationships between business, society, and the public good. Its contents are of vital concern to business people, academics, and others involved in the contemporary debate about the proper role of business in society. The journal publishes papers from all those working in this important area, including researchers and business professionals, members of the legal profession, government administrators and many others.
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