多模式媒体：构建气候变化框架

IF 1.4 2区文学 Q2 COMMUNICATION

Discourse Studies Pub Date : 2023-03-02 DOI:10.1177/14614456231154724

B. Dancygier

{"title":"多模式媒体：构建气候变化框架","authors":"B. Dancygier","doi":"10.1177/14614456231154724","DOIUrl":null,"url":null,"abstract":"The paper uses examples of multimodal discourse to show how frame analysis can account for the choices of form in a range of multimodal (image or image-plus-text) artifacts addressing issues of climate change. Relying on the concepts of frame metonymy and blending, the article discusses a selection of artifacts representing emergent frames such as Save the Planet and Hourglass, which are pervasive in multimodal representations of climate change. The article describes the advantages and disadvantages of common multimodal stylistic choices, while addressing issues of ‘persuasive bleaching/overload’. It also uncovers some frame-related specificities of multimodal discourse.","PeriodicalId":47598,"journal":{"name":"Discourse Studies","volume":"25 1","pages":"220 - 236"},"PeriodicalIF":1.4000,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Multimodal media: Framing climate change\",\"authors\":\"B. Dancygier\",\"doi\":\"10.1177/14614456231154724\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper uses examples of multimodal discourse to show how frame analysis can account for the choices of form in a range of multimodal (image or image-plus-text) artifacts addressing issues of climate change. Relying on the concepts of frame metonymy and blending, the article discusses a selection of artifacts representing emergent frames such as Save the Planet and Hourglass, which are pervasive in multimodal representations of climate change. The article describes the advantages and disadvantages of common multimodal stylistic choices, while addressing issues of ‘persuasive bleaching/overload’. It also uncovers some frame-related specificities of multimodal discourse.\",\"PeriodicalId\":47598,\"journal\":{\"name\":\"Discourse Studies\",\"volume\":\"25 1\",\"pages\":\"220 - 236\"},\"PeriodicalIF\":1.4000,\"publicationDate\":\"2023-03-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Discourse Studies\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1177/14614456231154724\",\"RegionNum\":2,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Discourse Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14614456231154724","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

摘要

本文使用多模态话语的例子来展示框架分析如何解释一系列多模态（图像或图像加文本）人工制品中的形式选择，以解决气候变化问题。基于框架转喻和混合的概念，本文讨论了一系列代表新兴框架的人工制品，如《拯救地球》和《沙漏》，它们普遍存在于气候变化的多模态表征中。这篇文章描述了常见的多模式文体选择的优点和缺点，同时解决了“说服性漂白/过载”的问题。它还揭示了多模态话语的一些与框架相关的特殊性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Multimodal media: Framing climate change

The paper uses examples of multimodal discourse to show how frame analysis can account for the choices of form in a range of multimodal (image or image-plus-text) artifacts addressing issues of climate change. Relying on the concepts of frame metonymy and blending, the article discusses a selection of artifacts representing emergent frames such as Save the Planet and Hourglass, which are pervasive in multimodal representations of climate change. The article describes the advantages and disadvantages of common multimodal stylistic choices, while addressing issues of ‘persuasive bleaching/overload’. It also uncovers some frame-related specificities of multimodal discourse.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Discourse Studies COMMUNICATION-

CiteScore

3.30

自引率

5.60%

发文量

期刊介绍： Discourse Studies is a multidisciplinary peer-reviewed journal for the study of text and talk. Publishing outstanding work on the structures and strategies of written and spoken discourse, special attention is given to cross-disciplinary studies of text and talk in linguistics, anthropology, ethnomethodology, cognitive and social psychology, communication studies and law.