POLITICAL COMMUNICATION OF CREATIVE SOCIETY: THE ASPECTS OF PUBLIC POLICY

The article analyses creative society political communication in Lithuania. Creative society (as a separate society type) is grounded by the increasing (and starting to dominate since 2000) amount of creative class in contemporary society, and by recent phenomenon of creative industries. Contemporary scientific research is mainly limited by creative society features, creative society economics and creative industries; however, there is lack of creative society analysis by public policy instruments. The article aims to make a model of creative society policy and, having evaluated the Lithuanian practice according to it, to define directions of implementation of this policy. Firstly, attitudes of researchers towards creative society were generalized, presenting its features, and the importance, alternatives, and possible directions of such policy. Secondly, having performed simulation and the case study (directions’ determination and implementation of creative society policy in Lithuania), the model of creative society policy was made (this model demonstrates how creative society policy might be formed and implemented in other countries), and directions of implementation of this policy were defined. The article summarizes main results of author’s prepared doctoral dissertation. Directions for further research can be analysis of directions of creative society policy, investigation of dream society (as a future type).