看起来清晰，听起来熟悉：消费者如何形成关于豪华酒店服务质量的推断信念

IF 3.4 4区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Cornell Hospitality Quarterly Pub Date : 2021-05-29 DOI:10.1177/19389655211016831

Sann Ryu, Yun-na Park, Jungkun Park

引用次数: 5

摘要

本研究的目的是检验不同程度的品牌熟悉度和酒店图片的摄影图像质量如何影响消费者对豪华酒店服务和att的看法。。。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

The purpose of this study is to examine how varying levels of brand familiarity and photographic image quality of hotel pictures influence consumers’ perceptions about luxury hotel services and att...

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来源期刊

Cornell Hospitality Quarterly Multiple-

CiteScore

8.50

自引率

2.90%

发文量

期刊介绍： Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.