健康感知风险对国内旅游意愿的影响:目的地形象的调节作用

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Tourism and Hospitality Research Pub Date : 2023-06-21 DOI:10.1177/14673584231172376

Asad A. Aburumman, Mohamed Abou-Shouk, Nagwa Zouair, M. Abdel-Jalil

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引用次数: 0

摘要

在危机期间，国内旅行是振兴旅游业的重要途径。旅游目的地利用它来弥补国际游客数量的下降。本研究旨在调查健康危机风险对阿联酋、埃及和约旦国内旅行意愿的影响。它还衡量了目的地形象的调节作用，以减少健康感知风险对当地旅行意向的影响。对三个国家（即阿联酋、埃及和约旦）的国内游客进行了问卷调查，以收集数据。调查结果显示，健康风险对当地旅行意向有负面影响，安全的目的地形象部分降低了感知风险对旅行意向的负面影响。然后介绍了对目的地规划者和营销人员的重要影响。

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The effect of health-perceived risks on domestic travel intention: The moderating role of destination image

Domestic travel is a significant path to revive tourism during crises. Tourist destinations use it to compensate for the decline in international tourist arrivals. This study aims to investigate the influence of risks of health crises on domestic travel intention in the UAE, Egypt, and Jordan. It also measures the moderation role of destination image to decrease the impact of health-perceived risks on local travel intentions. A questionnaire was addressed to domestic tourists in the three countries (i.e. UAE, Egypt, and Jordan) to collect data and findings revealed that health risks are of negative influence on local travel intention, and that safe destination image partially decreases the negative impact of perceived risks on travel intentions. Significant implications for destination planners and marketers are then presented.

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来源期刊

Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.40

自引率

8.60%

发文量

期刊介绍： Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management