Judged Beauty of Fractal Symmetries

Fractals are patterns that show self-similarity at different levels of scale. Typically they appear in nature and this degree of similarity is approximate or statistical. However, artificial or exact fractals have also been studied and the advantage of these stimuli is the ability to more carefully control the relationships that occur across various hierarchies. In two experiments we studied the perceived beauty of a novel class of exact visual fractal in which we introduced reflection, rotation, translation, and random symmetries that repeated at a local and global levels. Rotation and reflection were consistently preferred to translation and randomness. Only reflected patterns were preferred at a vertical orientation. For all other symmetries there was no difference in preference between vertical and horizontal. In a second experiment we progressively eliminated the salience of local symmetry through opaque shading . Perceived beauty decreased with an increase in shading . For these patterns greater discriminability of their fractal quality makes them more aesthetically appealing.