产品诉求、感官知觉与消费者需求

IF 3.3 2区经济学 Q2 AGRICULTURAL ECONOMICS & POLICY

European Review of Agricultural Economics Pub Date : 2023-06-23 DOI:10.1093/erae/jbad020

J. Roosen, Christina M. Neubig, Matthias Staudigel, Herdis Agovi

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引用次数: 0

摘要

研究强调了饮食模式向健康和可持续饮食的巨大转变的必要性。一个要素是成功推出新的或重新配制的产品。本文讨论了研究感官特性在决定食物选择中的作用的机会。我们用德国穆斯林的例子来说明这种方法。我们使用检查所有适用的方法跨越感官空间，并在离散选择实验中分析消费者需求。我们确定了两个相当大的细分市场，他们更喜欢不太甜的什锦麦片。讨论了经济与感官研究相结合的未来研究途径。

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Product appeal, sensory perception and consumer demand

Research has highlighted the need for drastic shifts in eating patterns towards healthy and sustainable diets. One element would be the successful introduction of new or reformulated products. This paper discusses the opportunities for studying the role of sensory properties in determining food choices. We illustrate the methodology with the example of mueslis in Germany. We span the sensory space using the check-all-that-apply method and analyse consumer demand in a discrete choice experiment. We identify two sizable segments with a preference for less sweet mueslis. Future research avenues for the combination of economic and sensory studies are discussed.

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来源期刊

European Review of Agricultural Economics 管理科学-农业经济与政策

CiteScore

6.60

自引率

5.90%

发文量

审稿时长

>24 weeks

期刊介绍： The European Review of Agricultural Economics serves as a forum for innovative theoretical and applied agricultural economics research. The ERAE strives for balanced coverage of economic issues within the broad subject matter of agricultural and food production, consumption and trade, rural development, and resource use and conservation. Topics of specific interest include multiple roles of agriculture; trade and development; industrial organisation of the food sector; institutional dynamics; consumer behaviour; sustainable resource use; bioenergy; agricultural, agri-environmental and rural policy; specific European issues. Methodological articles are welcome. All published papers are at least double peer reviewed and must show originality and innovation. The ERAE also publishes book reviews.