旅行欲望会影响COVID-19疫苗接种意愿吗?

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2022-01-08 DOI:10.1080/19368623.2022.2020701

Y. Ekinci, D. Gursoy, A. Can, N. Williams

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引用次数: 20

摘要

摘要由于经济复苏在很大程度上取决于人口通过疫苗接种计划获得对病毒的群体免疫力，因此了解提高人们接种新冠肺炎疫苗意愿的因素对酒店业和旅游业至关重要。本研究调查旅行愿望是否可以调节对新冠肺炎疫苗的态度与新冠肺炎疫苗接种意愿之间的关系。利用从1341名成年人中收集的两组数据对所提出的模型进行了测试。研究结果表明，主观规范和感知风险是对新冠肺炎疫苗态度的有力预测因素。主观规范和感知的疫苗接种风险对新冠肺炎疫苗接种意向的影响部分由对新冠肺炎疫苗的态度介导。研究结果表明，个人旅行愿望越高，他们对新冠肺炎疫苗的态度对新冠肺炎疫苗接种意愿的影响就越大。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Does travel desire influence COVID-19 vaccination intentions?

ABSTRACT Since the economic recovery heavily depends on the population attaining herd immunity against the virus through the vaccination programme, understanding the factors that improve people’s intentions to get vaccinated against COVID-19 is critically important for the hospitality and tourism industry. This research investigates whether travel desire can moderate the relationship between attitude toward COVID-19 vaccines and COVID-19 vaccination intentions. The proposed model was tested utilizing two sets of data collected from a total of 1,341 adults. The results of the study show that subjective norms and perceived risk are strong predictors of attitude toward COVID-19 vaccines. The effects of subjective norms and perceived vaccination risk on COVID-19 vaccination intentions are partially mediated by attitude toward COVID-19 vaccines. The findings show that the higher the travel desire individuals have, the stronger the effects of their attitude toward COVID-19 vaccines on COVID-19 vaccination intentions are.

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.