{"title":"发展中国家环保产品的全球广告市场：当前趋势和前景综述","authors":"O. Yevsuykov, O. Akhmedova, S. Sysoieva","doi":"10.15421/2020_219","DOIUrl":null,"url":null,"abstract":"The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.","PeriodicalId":23422,"journal":{"name":"Ukrainian Journal of Ecology","volume":"10 1","pages":"136-141"},"PeriodicalIF":0.0000,"publicationDate":"2020-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects\",\"authors\":\"O. Yevsuykov, O. Akhmedova, S. Sysoieva\",\"doi\":\"10.15421/2020_219\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.\",\"PeriodicalId\":23422,\"journal\":{\"name\":\"Ukrainian Journal of Ecology\",\"volume\":\"10 1\",\"pages\":\"136-141\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-10-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Ukrainian Journal of Ecology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15421/2020_219\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ukrainian Journal of Ecology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15421/2020_219","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Global advertising market of eco-friendly products in developing countries: A review of the current trends and prospects
The analysis of the current trends and future prospects of extension of advertising market of eco-friendly products in developing countries at the world level is carried out in the article. In particular, the assessment of the current structure of world advertising market of eco-friendly products is made. The determination of retrospective tendencies of development of advertising market of eco-friendly products in developing countries on the example of Ukraine is carried out. The identification of prospective volumes of advertising market of eco-friendly products in developing countries is given. The complex of actions allowing stimulating advertising activity concerning eco-friendly products in developing countries with the prospect of increase of their share within the world advertising market of eco-friendly products is offered.
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