社会影响对消费者采用手机银行服务意愿的影响

IF 3 3区 管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS
E. J. M. Arruda-Filho, Aline Cristina Lobo Nogueira, E. M. S. Costa
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引用次数: 8

摘要

摘要本文分析了风险感知如何调节社会影响与个人创新能力(PI)、感知效用(PU)和信任特征之间的关系,从而增加手机银行的采用过程。利用偏最小二乘扫描电镜进行了定量研究。研究发现,在采用手机银行时,社会影响是PI、PU和信任的先行因素,感知风险调节了这些关系。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Social Influence Effect on Consumers’ Intention to Adopt Mobile Banking Services
ABSTRACT This article analyzes how the perception of risk moderates the relationships between social influence and the characteristics of personal innovativeness (PI), perceived utility (PU) and trust, leading to an increase in the adoption process for mobile banking. A quantitative study was developed, using partial least squares SEM. It was identified that social influence is antecedent of PI, PU and trust in the adoption of mobile banking and perceived risk moderates these relations described.
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来源期刊
Information Systems Management
Information Systems Management 工程技术-计算机:信息系统
CiteScore
14.60
自引率
1.60%
发文量
20
审稿时长
>12 weeks
期刊介绍: Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange. To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management. Achieving Strategic IT Alignment and Capabilities IT Governance CIO and IT Leadership Roles IT Sourcing Planning and Managing an Enterprise Infrastructure IT Security Selecting and Delivering Application Solutions Portfolio Management Managing Complex IT Projects E-Business Technologies Supporting Knowledge Work The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.
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