E. J. M. Arruda-Filho, Aline Cristina Lobo Nogueira, E. M. S. Costa
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Social Influence Effect on Consumers’ Intention to Adopt Mobile Banking Services
ABSTRACT This article analyzes how the perception of risk moderates the relationships between social influence and the characteristics of personal innovativeness (PI), perceived utility (PU) and trust, leading to an increase in the adoption process for mobile banking. A quantitative study was developed, using partial least squares SEM. It was identified that social influence is antecedent of PI, PU and trust in the adoption of mobile banking and perceived risk moderates these relations described.
期刊介绍:
Information Systems Management (ISM) is the on-going exchange of academic research, best practices, and insights based on managerial experience. The journal’s goal is to advance the practice of information systems management through this exchange.
To meet this goal, ISM features themed papers examining a particular topic. In addition to themed papers, the journal regularly publishes on the following topics in IS management.
Achieving Strategic IT Alignment and Capabilities
IT Governance
CIO and IT Leadership Roles
IT Sourcing
Planning and Managing an Enterprise Infrastructure
IT Security
Selecting and Delivering Application Solutions
Portfolio Management
Managing Complex IT Projects
E-Business Technologies
Supporting Knowledge Work
The target readership includes both academics and practitioners. Hence, submissions integrating research and practice, and providing implications for both, are encouraged.