企业间关系如何影响利他的角色外行为?组织学习的中介效应

IF 2 4区 管理学 Q3 BUSINESS
Jason Yi Liu, Guijun Zhuang, Chao Feng, Sihan Li
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引用次数: 2

摘要

摘要目的本研究旨在探讨经销商与其制造商之间的个人关系和组织关系如何影响焦点经销商的利他主义角色外行为,以及组织学习的中介作用,以及环境动力对企业间关系与组织学习关系的调节作用。方法论作者收集了来自中国大陆618家家电经销商的数据,以支持大多数假设。采用多水平回归分析和bootstrap检验对假设进行检验。研究结果:个人关系和组织关系均对经销商组织学习产生正向影响。环境动态性强化了组织联系与经销商组织学习之间的积极关系;分销商组织学习在企业间和利他主义角色外行为之间的正向关系中起着中介作用。同时,经销商组织学习在企业间关系和利他主义角色外行为之间的中介作用随着环境活力的增加而增强。研究启示本研究将组织学习的概念纳入企业间关系与角色外利他主义行为关系的研究框架。在全球流行病的背景下,环境动力学的概念被用作边界效应,以加深我们对关系的理解。该研究还就管理者如何看待公司间关系和角色外利他行为提出了建议。独创性/价值/贡献本研究探讨了组织学习作为企业间关系和利他主义角色外行为之间的中介机制,丰富了关于利他主义的角色外行为的文献。它揭示了环境动力学的边界效应,以加深我们对企业间关系对组织学习影响的理解。它还通过整合以往的研究,同时考虑两种类型的公司间关系的影响,讨论了利他主义角色外行为的前因。实践启示本研究为管理者理解企业间关系对企业对企业营销中利他主义角色外行为的影响提供了一些有见地的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
How Do Interfirm Relationships Affect Altruistic Extra-Role Behavior? The Mediating Effect of Organizational Learning
ABSTRACT Purpose This study aims to explore how personal ties and organizational ties between a distributor and its manufacturer influence the altruistic extra-role behavior of the focal distributor and the mediating effect of organizational learning, as well as the moderating effect of environmental dynamism, on the relationship between interfirm relationships and organizational learning. Methodology/approach The authors collect data from 618 household appliance distributors from Mainland China to support most hypotheses. The multilevel regression analysis and bootstrap test are used to test the hypotheses. Findings Both personal ties and organizational ties positively affect distributor organizational learning. Environmental dynamism strengthens the positive relationship between organizational ties and distributor organizational learning; distributor organizational learning plays a mediating role in the positive relationship between interfirm and altruistic extra-role behavior. At the same time, the mediating effect of distributor organizational learning between interfirm relationships and altruistic extra-role behavior becomes stronger with the increase of environmental dynamism. Research implications This study integrates the concept of organizational learning into the framework of research on the relationship between inter-firm relationships and extra-role altruistic behavior. In the background of a global epidemic, the concept of environmental dynamics is used as a boundary effect to deepen our understanding of relationships. The study also offers suggestions on how managers consider inter-firm relationships and extra-role altruistic behavior. Originality/value/contributions This study explores organizational learning as an intermediary mechanism between interfirm relationships and altruistic extra-role behavior, enriching the literature on altruistic extra-role behavior. It uncovers the boundary effect of environmental dynamics to deepen our understanding of the effect of interfirm relationships on organizational learning. It also discusses the antecedents of altruistic extra-role behavior by integrating previous studies and considering the impact of the two types of interfirm relationships simultaneously. Practical implications This study provides several insightful implications for the managers in understanding the impacts of interfirm relationships on altruistic extra-role behavior in business-to-business marketing.
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来源期刊
CiteScore
2.20
自引率
35.70%
发文量
22
期刊介绍: The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities
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