媒体对文化和公众共鸣领域活动的报道(基于摩尔多瓦共和国的材料)

IF 0.4 Q3 AREA STUDIES
G. A. Kursheva, I. Lapteva, А.V. Chernov, E. N. Bikeykin
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引用次数: 0

摘要

介绍本研究的相关性在于研究国家项目“文化”的媒体对文化事件的报道。本研究的目的是分析莫尔多瓦共和国大众媒体报道与文化领域区域项目实施有关的事件的工作,并研究公众对这些事件的反应,以改进这些事件。材料和方法。根据区域大众媒体上的材料,包括母语材料和发布在社交网络上的材料:制定了一种监测方法,包括一份关于信息来源、事件的数量和质量特征以及应对措施的汇总表;对消费者(参与者、读者、互联网用户等)的活动进行了比较和定量分析,并显示了公众对媒体材料兴趣的季度动态。后果在流行病学条件下,媒体成功报道文化事件的先决条件与新闻发布的速度、电子媒体版本的易于导航、社交网络对用户评论缺乏严格的节制有关。揭示了人口活动对文化事件的依赖性,这与完全封锁和其他限制的情况有关。为了吸引更广泛的公众参与文化活动,提出了提高国家项目活动覆盖率的建议。讨论和结论。所进行的研究有助于形成文化机构与社会之间有效沟通的有利条件,以增强数字化,增强社会和文化潜力。这项工作的理论意义在于监测区域媒体材料的方法,以便:增加文化活动的出席人数;鼓励参与志愿工作;扩大自我实现和人才发展的机会;根据俄罗斯联邦人民的价值观、历史、民族和文化传统,教育一个对社会负责的人。该研究的实际意义在于建议如何改善国家项目“文化”活动组织者与消费者受众之间的沟通过程,以及利用区域项目的潜力(包括数字)来提高该地区的生活质量。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media Coverage of the Activities in the Field of Culture and Public Resonance (on the Material of the Republic of Mordovia)
Introduction. The relevance of the research lies in the study of the media coverage of cultural events of the national project “Culture”. The purpose of the research is to analyze the work of the mass media of the Republic of Mordovia to cover events related to the implementation of regional projects in the field of culture, and to study the public response to these events in order to improve them. Materials and Methods. Based on materials in regional mass media, including those in native languages and posted on social networks: a monitoring methodology was developed, including a summary table on information sources, quantitative and qualitative characteristics of events and responses to them; comparative and quantitative analysis of the activity of consumers (participants, readers, Internet users, etc.) was made and the quarterly dynamics of public interest in media materials was shown. Results. The prerequisites for successful media coverage of cultural events in epidemiological conditions, which are related to the speed of news release, easy navigation of electronic media versions, lack of strict moderation in social networks regarding users’ comments, were found. The dependence of the population activity to cultural events on external circumstances related to the situation of complete lockdown and other restrictions was revealed. Recommendations to improve the coverage of the national project activities were proposed in order to attract a wider public audience to cultural events. Discussion and the Conclusion. The conducted research contributes to the formation of favorable conditions for effective communication between cultural institutions and society in order to enhance digitalization and intensify social and cultural potential. The theoretical significance of the work consists in the methodology of monitoring the materials of the regional media in order to: increase attendance of cultural events; motivate participation in volunteer work; expand opportunities for self-realization and development of talents; educate a socially responsible person on the basis of values, historical, national and cultural traditions of the peoples of the Russian Federation. The practical significance of the study consists in recommendations how to improve the communication process between organizers of activities of the national project “Culture” and the consumer audience, as well as to use the regional projects potential (including digital) to improve the quality of life in the region.
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自引率
33.30%
发文量
37
审稿时长
12 weeks
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