在叙事中创造人物认同和喜欢:主人公动机对实时观众反应的影响

IF 3.4 2区 心理学 Q1 COMMUNICATION
John M. Tchernev
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引用次数: 3

摘要

摘要通俗叙事可以产生重大的文化影响和说服力。观众对主角的认同和对主角的喜爱是观众参与的两种重要类型。本研究提出,性格动机在认同和好感的建立中起着核心作用。测试了两种类型的动机(一种从心理需求层次的角度,另一种从编剧专业领域),作为观众认同和喜好动态波动的预测因素。三位专业编剧担任了三部随机选择的电影的“专家编码员”,并确定了对建立角色动机特别重要的关键时刻。N=308名参与者观看了三部电影中一部的前35分钟,并提供了喜欢或认同的实时评分。结果表明,角色动机的建立确实对实时塑造认同和喜好产生了重大影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Creating Character Identification and Liking in Narratives: The Impact of Protagonist Motivations on Real-Time Audience Responses
ABSTRACT Popular narratives can have a significant cultural and persuasive impact. Audience identification with a protagonist and liking of the protagonist are two important types of audience engagement. The present study proposes that character motivations play a central role in the establishment of both identification and liking. Two typologies of motivations are tested (one from a hierarchy of psychological needs perspective, and the other from the professional field of screenwriting) as predictors of dynamic fluctuations in audience identification and liking. Three professional screenwriters served as “expert coders” of three randomly selected films and identified key moments that were of particular importance for establishing character motivation. N = 308 participants viewed the first 35 minutes of one of the three films and provided real-time ratings of either liking or identification. Results indicated that the establishment of character motivations does indeed have a major impact on shaping identification and liking in real time.
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来源期刊
Media Psychology
Media Psychology Multiple-
CiteScore
8.60
自引率
7.10%
发文量
30
期刊介绍: Media Psychology is an interdisciplinary journal devoted to publishing theoretically-oriented empirical research that is at the intersection of psychology and media communication. These topics include media uses, processes, and effects. Such research is already well represented in mainstream journals in psychology and communication, but its publication is dispersed across many sources. Therefore, scholars working on common issues and problems in various disciplines often cannot fully utilize the contributions of kindred spirits in cognate disciplines.
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