亲Bono Publico：18世纪伦敦的出版物、印刷品和印刷品

IF 0.5 2区历史学 Q1 HISTORY

Cultural & Social History Pub Date : 2022-11-03 DOI:10.1080/14780038.2022.2128257

Tyler Rainford

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引用次数: 0

摘要

摘要通过对酒吧老板兼白兰地商人詹姆斯·阿什利（约1698-1776）的个案研究，本文探讨了18世纪伦敦酒吧老板在多大程度上能够操纵当代人对潘趣酒零售的态度。根据对1730年至1790年间印刷的571个广告和通知的调查，它认为，打卡馆管理员使用广告不仅是为了提升自己和产品的声誉，而且是一种新颖的沟通方式，在这个过程中规范了他们的零售做法。作为伦敦最具影响力的拳击馆的老板，詹姆斯·阿什利走在了这一发展的最前沿。

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Pro Bono Publico: Publicans, Punch, and Print in Eighteenth-Century London

ABSTRACT Through a case study of the publican and brandy merchant, James Ashley (c. 1698–1776), this article considers the extent to which publicans were able to manipulate contemporary attitudes towards the retailing of punch in eighteenth-century London. From a survey of 571 advertisements and notices printed between 1730 and 1790, it argues that punch-house-keepers used advertisements to not only elevate the reputation of themselves and their product, but as a novel method of communication, standardising their retailing practices in the process. As the proprietor of London’s most influential punch-house, James Ashley was at the forefront of this development.

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来源期刊

Cultural & Social History HISTORY-

CiteScore

0.70

自引率

16.70%

发文量

期刊介绍： Cultural & Social History is published on behalf of the Social History Society (SHS). Members receive the journal as part of their membership package. To join the Society, please download an application form on the Society"s website and follow the instructions provided.