音乐产业转型:平台化如何驱动商业生态圈

IF 7.4 2区 管理学 Q1 BUSINESS
Amber Geurts , Katharina Cepa
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引用次数: 2

摘要

数字化使新进入者能够以新的技术或商业模式进入和改变行业。通常,这些新进入者引入数字平台,修改普遍的价值创造和获取机制,使他们能够占据强大的基石地位。虽然之前的研究主要分析了企业的组织后果,但我们关注的是一个日益增长的领域,即研究数字平台对商业生态系统的影响,并探索商业生态系统的平台化何时以及如何发生。我们对20世纪90年代至2016年荷兰音乐产业平台化的研究有两个贡献。首先,我们确定了推动商业生态系统平台化的两种机制:数字交易平台重新配置了价值获取和价值创造,以及翻译人员——一种精通数字技术的新参与者——的出现,帮助现有的关键参与者将实体产品转化为数字产品。其次,我们将这一过程理论化为商业生态系统包络;数字交易平台的可行策略是在不接管传统商业生态系统功能的情况下吸收其重点产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Transforming the music industry: How platformization drives business ecosystem envelopment

Digitalization allows new entrants to enter and transform industries with new technologies or business models. Often, these new entrants introduce digital platforms that modify prevalent value creation and capture mechanisms to allow them to take on powerful keystone positions. While prior research has mostly analysed the organizational consequences for firms, we follow a growing field of interest studying the effects of digital platforms on business ecosystems and explore when and how platformization of a business ecosystem occurs. Our study of the platformization of the Dutch music industry from the 1990s to 2016 makes two contributions. First, we identify two mechanisms that drive the platformization of business ecosystems: digital transaction platforms reconfigure value capture as well as value creation, and translators – a new actor-type proficient in digital technologies – emerge that help incumbent keystone actors translate physical products into digital offerings. Second, we theorize this process as business ecosystem envelopment; a viable strategy for digital transaction platforms to absorb a traditional business ecosystem's focal offering without taking over its functionality.

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来源期刊
CiteScore
13.00
自引率
7.10%
发文量
75
期刊介绍: Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.
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