当明星出局：缺席比赛对NBA电视观众的影响

IF 1.8 3区经济学 Q2 ECONOMICS

Journal of Sports Economics Pub Date : 2023-06-04 DOI:10.1177/15270025231174616

Patrick A. Reilly, John L. Solow, Peter von Allmen

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引用次数: 0

摘要

利用2018-2019 NBA赛季，我们研究了明星球员缺席比赛的原因和影响。关注19名明星球员，我们发现伤病、接近赛季末、连续几天的比赛以及对手的素质都会导致缺席比赛。然后，我们使用来自全国转播比赛的细粒度数据来估计NBA电视观众规模的模型。明星球员缺席比赛的比例翻了一番，每个常规赛电视观众的家庭观看人数减少了约650万。据粗略估计，由于明星缺席比赛，每个赛季的广告收入损失在1500万至2000万美元之间。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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When the Stars Are Out: The Impact of Missed Games on NBA Television Audiences

Using the 2018–2019 NBA season, we examine the causes and effects of star players missing games. Focusing on 19 star players, we find that injury, proximity to the end of season, games on consecutive days, and opponent quality lead to missed games. We then estimate a model of NBA television audience size using granular data from nationally broadcast games. Doubling the proportion of star players missing games reduces TV audience by approximately 6.5 million household viewings per regular season. A rough estimate of the advertising revenue lost due to stars missing games is between $15 and $20 million per season.

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来源期刊

Journal of Sports Economics Multiple-

CiteScore

3.20

自引率

17.60%

发文量

期刊介绍： Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.